Tough Financial Times? Control Costs and Get Marketing!
Dentists Reporting Difficult Financial Conditions Many dentists are reporting tough financial times as austere economic measures continue to hit home. Nothing too surprising if we’re honest; no-one is...
View ArticleDental Marketing – Entry Costs
Cost Effective Dental Marketing What are the components of a good dental web marketing package and what does it cost? It is important to understand this both in terms of what you can expect it to...
View ArticleHow much does it cost to start developing a dental brand?
Branding a dental practice – what’s involved and what can I expect to pay? This is another very popular question and applies equally well to new projects and re-branding exercises. Like any project,...
View ArticleBudgeting for your dental marketing in 2013
Ensuring sensible return on investment for marketing spend With competition in dentistry increasing year on year, progressive dentists are evaluating the best ways to market their services to ensure...
View ArticleFunding your dental marketing
Creative ways to free up cash to fund your marketing strategy A potential dilemma facing dentists in 2013 is how to fund their marketing strategy in the face of mounting costs and diminishing income....
View ArticleSeeking Value For Money
Controlling dental marketing costs I’ve been following a couple of threads on dental forums and blogs with interest. One was by coach Chris Barrow on his blog, the other was a thread in the GDPUK...
View ArticleDo I need a monthly maintenance contract for my dental website?
Here’s why not…. One of the reasons why more and more dentists are transferring to Dental Media is that we don’t insist on monthly maintenance contracts for their websites. Unless your needs are...
View ArticleWeb marketing costs for dentists
How much do I need to spend to promote my dental practice on-line? I’m prompted to write this particular article after reading a useful web review which proposed baseline metrics to measure the...
View ArticleMonthly support contracts for dental websites
Do you really need one or is it a waste of money? For some time, there has been a concerted effort by companies in the dental marketing industry to push their clients into monthly support contracts,...
View ArticleAvoiding the dental marketing up-sell
Why most practices don’t need to pay £2.5k per month for dental marketing. Readers of our blog and customers of our business generally, tend to be quite savvy about business expenses and the avoidance...
View ArticleIs your dental marketing paying back?
A quick calculation to help validate your marketing spend. Whilst many dentists are very close to the “numbers” for their business, perhaps surprisingly, lots aren’t. Maybe this is due to focusing on...
View ArticleZero or Under Resourced Practice Marketing? What’s Next?
The cost-benefit “disconnect”. This is a short post designed to stimulate thought around the subject of cost/benefit ratio of dental marketing. I’m prompted to write this because one of the biggest...
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